The American Legacy Foundation, as part of its Truth campaign, has been using the Internet, television, and print advertising to combat the influence of Tobacco companies on teens. Over the years I’ve thought that their advertising has been very creative to get their message across. The latest ad calls out celebrities as unpaid tobacco spokespeople when a photo of them is taken while they are smoking. I wouldn’t want my face in such a video.
According to the truth campaign website, “only 9% of teens smoke. That’s down from 23% in 2000. We can get it to 0%.” That’s progress.