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Samsung Taking Jabs at Apple

Over the last month, Samsung has released a few creative advertising campaigns calling out Apple’s iPhone. The first campaign focused on the iPhone’s battery life by placing posters near power outlets in airports and an accompanying video ad.

The second campaign plays off of the ALS Ice Bucket Challenge and focuses on the Galaxy S5’s water resistance. Despite how you feel about Samsung piggy-backing on a health campaign like this, it is a creative jab.

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